Top Beauty Retail Apps Performance in Central America Q3 2025

In the third quarter of 2025, the top beauty retail applications in Central America demonstrated varied performance trends across downloads and active users on a unified platform, combining data from both iOS and Android. These insights, provided by Sensor Tower, offer a glimpse into the digital landscape of the beauty sector in the region.

Sephora: Compra en Línea from Sephora MX showed a dynamic trend in weekly downloads, starting at approximately 15.9K and peaking at around 23.8K in mid-August, before stabilizing around 15.1K by the end of September. The app maintained a strong user base, with weekly active users fluctuating between 123K and 148K.

Natura Latam experienced a notable growth in weekly downloads, beginning with 2.1K and reaching a high of 8.6K by the end of the quarter. Its active users also saw a steady increase, starting at 40.7K and climbing to 57.1K.

Terramar Brands maintained a consistent download rate, starting at 2.2K and peaking at 3.2K in late August. Although active user data was not available, the steady download numbers suggest a stable interest in the app.

The app Bath and Body Works México showed a varied trend in downloads, with an initial increase from 2K to a peak of 5.5K in late August, before declining to around 1.6K. Active users remained relatively stable, averaging around 54K to 60K throughout the quarter.

ISDIN México experienced modest download activity, starting at 913 and peaking at 1.5K in late July, with numbers stabilizing at approximately 748 by the end of September.

These trends highlight the varied engagement levels within the beauty retail sector in Central America, as observed through Sensor Tower's data. For more in-depth insights and analysis, Sensor Tower offers a comprehensive overview of app performance metrics.